Grab Philippines recently announced that they will be teaming up with IDOOH International, a media technology company, for distributing in-car display screens and tablets within their cars.
The on-demand transport company said in a statement the partnership will support its online-to-offline advertising platform GrabAds.
In the case of its deal with IDOOH, Grab said this will involve interactive 10-inch tablets mounted inside Grab cars. The devices will serve an e-commerce function and will display news, lifestyle, entertainment and other branded content.
Grab has started diversifying its business to transform the ride-hailing platform into an “everyday app.”
“As an everyday app, we always look for ways to improve the experience of both passengers and drivers. Thanks to our partnership with IDOOH, passengers will be able to discover, engage with, and receive deals from quality brands,” Grab Philippines head for business Steven Martin Luchangco said in the statement.
He noted the tablets use technologies such as geo-fencing and day-parting to synchronize the content with external conditions such as speed, location, weather and traffic conditions.
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