There's a new trend among the automotive marketplace called "uberization". For car owners this means you have more quick and simple choices for repair and maintenance shops. And for smaller or independent car service businesses, part dealerships, or vehicle service solution platforms they can now find a larger costumer base and increased revenues.
A Winning Proposition for Car Owners and Service Businesses
The premise behind the uberization of vehicle services is quite simple. Similar to the Uber model, vehicle workshops (think drivers in Uber’s case) can list themselves on online platforms or mobile apps. Among the more established platforms are Whocanfixmycar.com, Autobutler, Openbay and Caroobi. A customer requiring, for example, an engine oil change can go onto these platforms and search for workshops located in close proximity. They can also instantly get comparative estimates on how much each workshop will charge for that particular job. There’s the additional benefit of workshop ratings and reviews. Armed with this knowledge, they can make an informed decision about which workshop to go with, schedule an appointment, and pay online.
In my opinion, it’s a win-win-win situation. An overwhelming number of vehicle owners in mature markets do online research before purchasing parts or servicing their cars. In this context, online service marketplaces are extremely convenient since they include price quotations and customer reviews, and allow customers to make their service bookings through a digital platform. In short, convenience, value, and transparency in pricing and service quality. What more could a customer want?
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