Facebook recently revealed to automaker different examples of how they could use their social media platform during an exhibit at the Los Angeles Auto Show media preview a week ago.
In addition to the onsite presence, Facebook is kicking off an automotive campaign. It aims to bring the LA experience online with an on- and off-platform digital campaign and the launch of an online hub featuring an auto creative best practices manual.
The goal of the campaign (produced in a partnership between Facebook’s Creative Shop and video production house Ghost Robot) is to showcase video and mobile opportunities for auto marketers across Facebook and Instagram. This is the first time Facebook Auto has run a marketing campaign.
At the LA show, attendees learned best practices at Story School, then put their education into practice through a series of installations that offer content for Story and video creation. Attendees learned how to string together a story, add filters, and even use dynamic video effects like Rewind, Hands Free and Boomerang.
Acura's Messenger Bot was on display, giving marketers an opportunity to see the possibilities of reaching their audiences with Messenger.
The purpose of an automobile is to move; to be in motion. And the moving picture is at the core of Facebook’s tools, specifically video and Stories.
Auto brands are some of the world’s best storytellers, says Chiwei Lee, auto vertical lead, Creative Shop at Facebook
“We wanted to inspire that community to bring their storytelling super power to mobile,” Lee tells Marketing Daily. “This is why the Facebook Creative Shop team created the campaign: ‘It’s a Great Day to Play with Cars.’ It empowers auto marketers and creatives with the essentials to better connect with their customers, drive their brands and sell more cars -- and have a little more fun on mobile.”
Facebook recently worked with Volkswagen on a campaign to launch its newest Jetta model. The automaker wanted to rekindle love for one of its most iconic vehicles and focused on targeting music enthusiasts.
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