Subsidiary of WhatsBestForMe, Inc. as well as the premier cloud-based SaaS platform for higher education that links potential students to best-fit schools, College Lead Exchange, has officially launched. The beta period ended after testing concluded with thousands of students and almost a hundred participating schools.
“College Lead Exchange is an open platform for colleges of all types to connect with prospective students of all ages,” said L. Joseph Schmoke, founder and CEO, What’s Best for Me, Inc. “It’s all based on first-person data, so colleges can reach the right-match students based on what students want to achieve and in what environment they believe they will thrive.”
www.collegeleadexchange.com is a proprietary platform, purpose-built to help colleges address their ever-present need for faster and smarter student recruitment. It’s based on a very simple premise: a better set of leads, accessible on demand.
“College Lead Exchange recognizes the value of purchasing quality leads that meet an institution’s demographic needs,” said Christina Shade, Vice President of Admissions at American National University, who has tested the platform. “The product is user friendly, flexible, cost effective, and should change the way institutions work in admissions.”
One of the many unique elements of the College Lead Exchange platform is that both sides of the marketplace are answering nearly identical, complementary questions; those two sets of first-party data translate to a transparent, frictionless connection.
Registration on College Lead Exchange is free for institutions, with no subscription or contractual commitments. Profiles may be changed on demand by schools to allow them to focus on specific needs like filling new programs or addressing under-enrollment in specific areas of study.
“Schools tell the platform what their most-successful or needed prospects look like, while enrollees register with their goals and needs. Our proprietary engine weighs answers on both sides to optimize the connection,“ said Barry Layne, Chief Operating and Chief Marketing Officer at What’s Best for Me, Inc. “The future of student recruitment has arrived, one that allows higher- ed institutions to identify and acquire candidate profiles in an efficient manner.”
SOURCE College Lead Exchange
Edited by K. Fanning
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