When it comes to the hospitality sector, personalization is a key to success. There is an abundance of new tech developments created to facilitate the service-focused industry. Among these is Instaroom, an AI-backed messaging platform. It's built for managing complex costumer needs, transactions, and bookings for hoteliers. Recently, Instaroom launched a frequently asked questions bot built to answer commonly asked customer questions to help save hotels money.
On being quizzed about Instaroom’s problem-solving capacity, Rocky Soh, APAC Distribution head was quick to answer, “Instaroom helps hotels in three ways. First and foremost, our concierge platform helps hotels convert more direct bookings on their website – allowing them to gain up to EUR 15,000 in new direct revenue opportunities per month. Also, the platform’s statistics and data help hotels determine how they can become more efficient.
"Secondly, our tool helps hotel staff save time. Not only does messaging itself save time compared to phone calls and emails, but we also have chatbots which automatically answer on average 40% of incoming questions. Lastly, our tool improves guest satisfaction not only by making hotels available when and where guests want to communicate, but also by quickly answering frequently asked questions within seconds.”
Unlike the FB messenger chatbot that is used by the likes of Scoot Airways, this new FAQ Bot (with premium subscriptions) can be integrated into a hotel’s homepage. With the ability to add personalizations and custom integrations, Instaroom can offer bots to specifically fit a property – automating everything from bookings and in-house inquiries – like room service and concierge. “In addition, implementation is very easy, taking less than 10 minutes. The hotel just needs to copy and paste the code we provide them on their website. Our ‘smartmail’ feature allows hotel staff to operate the tool entirely through email – it’s not necessary for staff to learn how to use any new tools at all,” added Soh.
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