AutoTrader is now offering car dealerships the opportunity to advertise all of their stock of new car online, for free, until the beginning of 2019 as a part of the start of their new service.
The online retail platform estimates that around 100,000 unregistered cars currently lie dormant and unadvertised in transit or in dealership storage compounds and is making a bid to help retailers turn their stock into sales.
Retailers can now promote their entire range of unregistered new cars to what Auto Trader claims is the UK’s largest automotive audience – with around 55 million multi-platform visits each month – in the same way they do their used stock.
AutoTrader's manufacturer and agency director, Ian Plummer, said: “Whether it’s the result of new WLTP regulations, fuel type confusion, Brexit anxieties or simply not enough in-store visitors, the increased complexities of the new car market has made hitting sales targets more challenging than ever.
“As a result, many industry experts estimate that somewhere around a quarter of all new cars today are tactically registered in one way or another.
“We want to offer a genuine alternative to that sort of unsustainable business, by creating a one-stop-shop experience for consumers which enables our retailers to promote their entire stock of new and used cars to millions of engaged buyers.”
Auto Trader said that two-thirds of consumers are open to a new car when starting their buying journey, but the majority don’t know what new cars are available, whether they’re in budget, or how soon they’ll be available.
It said that its new car listing service would allow potential customers to choose from new or used all in one place, without the need to make a trade-off on their ideal next car.
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