Housing.com real estate platform, launched its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7th December, 2018
Showcasing Housing.com's Smart Search Technology, the communication targets the millennial home-seeker in major cities in India. It 's amplified across TV, Print, Digital, Radio, Cinema, DTH and Outdoor media.
The total spend across platforms will be around Rs. 35 crores (approximately US$490,000) with a major thrust on television followed by digital.
The campaign draws insight from a consumer behavior study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 percent of the sessions online, while men accounted for 49 percent. So far in 2018, women account for 54 percent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 percent.
Read more here
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