Virtual reality and car buying might be perfect for one another.
Over the last three years, the team at EVOX Images and its sister company RelayCars have been working on their line of virtual reality products for automotive, an industry that could be ripe for such technology.
With social media players like Facebook and Google as well as hardware providers like Sony, Microsoft, Apple and Samsung getting into the VR space, “we knew that content was going to be something that was going to be extremely important,” said Gina Callari, who talked with Auto Remarketing shortly after being named chief operating officer of both companies in August.
“If you look into health care, you look into retail, all of those types of industries are already creating content for those platforms,” Callari said, “and we at that moment thought, ‘What a great way to get automotive out there as well.’”
That’s part of her plan as COO.
Callari, who was previously vice president of operations, says her goal is to, “bring all that innovation to market by being more customer focused and keeping us the leaders in this space.”
EVOX provides on-demand large-scale global image creation solutions and specializes on automotive VR and 360-degree images.
RelayCars provides a suite of VR apps that let both consumers and businesses check out vehicle interiors on their smartphone or tablet, through the Web or on a VR headset. Callari has been with RelayCars from Day 1 and joined EVOX in 2014.
“As COO, Callari will be at the helm as the company evolves its RelayCars business as a sister company of EVOX Images,” EVOX chief executive officer David Falstrup said in an August news release when the promotion was made.
Read more here
Join us in Bangkok the 19th to the 22nd of March for the Property Portal Watch Conference.