There's a drive to be a technology-backed, modern accommodation brand in Southeast Asia that is available throughout the region and eventually, on a global scale.
Enter RedDoorz, an online hotel booking platform which promises high-quality amenities and services in affordable accommodations. The company partners with existing budget hotels which they rebrand under their name—a name that guarantees a pleasant stay that won’t burn a hole in one’s pocket.
“Our business model works a lot like Grab,” explains COO Rishabh Singhi. “They don’t own any cars, but the drivers operate under the SOPs of Grab. Same with us—we don’t own any property, neither do we operate them. We do the entire client acquisition for the hotel, meaning only RedDoorz is responsible for bringing in customers, and that hotel has to operate on the SOPs given by RedDoorz.”
Singhi adds that RedDoorz’s brand of hospitality revolves around three things: technology, housekeeping, and guest relations.
He says more often than not, the two-, three-star establishments that partner with them are simply outdated, their owners and staff unaware of today’s hotel standards.
“These hotels normally operate very low-tech, whereas RedDoorz operates on a high-tech platform,” he says. “[Our technology] saves them a lot of time, plus if they were to buy this type of technology that’s out on the market, it would be out of reach for them. It’s very expensive. So they get access to this technology, and the training on how to use it.”
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