Purplebricks' success in the United States market, according to a leading digital analyst, is not exactly assured. The analyst stated that they were concerned for whether or not the property portal would work well with some of the locations its planning on launch in the country.
Purplebricks’ long-term viability is under scrutiny now in the UK, with trading figures scheduled to be released soon and the online sector still reeling from the collapse of Emoov.
Purplebricks was founded in 2014 by two highly experienced industry professionals, Michael and Kenny Bruce, and has since seen phenomenal growth and success in positively and permanently changing the Real Estate industry.
Purplebricks has already become the number one Real Estate Brokerage in the UK in only three years, and is among the fastest growing brand in Australia since launching there in 2016, and since, has sold tens of thousands of homes for customers.
Mike DelPrete - former head of strategy at the property portal Trade Me in New Zealand and now a respected international real estate consultant - says on his analysis of Purplebricks’ full year figures in the summer, he estimated it had spent around $21,000 per listing.
Now DelPrete has now looked particularly at Purplebricks’ activities in Pheonix where, he says, the agency had a slow start when it launched in June.
He says it is averaging “a few dozen” new listings per month. “With a listing fee of $3,600, that's around $75,000 in revenue for November.
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