Aston Barclay has recently tapped the features of Amazon's Alexa voice recognition platform to share information about the Barclay auction program in what they are calling a 'sector first'.
Alexa will respond to buyers each time they say ‘Alexa flash briefing’ by automatically announcing the auction activity at Chelmsford, Prees Heath, Westbury, Leeds and Donington Park over the next 24-hour period.
Aston Barclay believes the innovation is a first in the remarketing industry.
Group IT director, Stewart Ford, said: “It’s a bit of fun, but it also plays a major part in our digital technology testing before rolling out to customers.
“Voice recognition is becoming an important channel to access information in your house, your car and office and we need to be mindful of adapting our technology to enable customers to engage with us in this way.”
It works on the Alexa smart speaker and via a smart phone when the Alexa App is downloaded, making it easier for buyers to plan their days and their stock sourcing requirements.
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