In a secret move, UK-based real estate portal Rightmove, has developed #D virtual tours for its mobile platform, adding a tab to its main website alongside. This comes after years of debating whether or not to use the technology across all of its channels.
In the past the portal has said it would only actively support virtual 360-degree tours when the technology gained more widespread adoption among estate agents, a threshold which now appears to have been reached.
“Rightmove’s shift to making 360 virtual tours visible across mobile devices is a clear sign that the demand and engagement for and with 360 virtual tours is on the increase. This sentiment is mirrored by many other portals and agents across various other countries that 360 virtual tours are the future and its time to take to them seriously,” says Andrew Nicholls, CEO of 3D virtual tour supplier Eyespy360.com.
“It’s really great that Rightmove have listened to what the market wants and acted accordingly. I’m delighted that consumers will now get to experience virtual tours anywhere at anytime.”
One of the first agents to spot its virtual tours on Rightmove’s smartphone app is Base Properties, founded by Kristian Byfield. He says he noticed his 360-degree tours were available on Rightmove yesterday despite not being there a few days before.
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