Autonomous vehicles are eventually going to be the standard and it will create new opportunities passed the usual means of transportation.
In the not too distant future, drivers will find themselves with a great deal of free time in-car. Rather than having to focus on driving, time can be spent on working, being entertained, or simply relaxing.
Audi calls this newly recoverable time "The 25th Hour” and recently revealed that it was working on a new type of media to fill the time. Exclusively speaking to Roadshow, Audi confirmed that it's partnering with The Walt Disney Company and will be revealing the technology they've created, alongside their plans to bring it to market, at the CES trade show in January 2019.
Whilst the technology has not yet been seen, Roadshow’s Chris Paukert speculates that it will be “some sort of interactive rear-seat multimedia experience, potentially involving augmented reality technology that involves not just what's inside a vehicle's cabin, but also the world outside, too.”
Audi is not the only automotive brand looking to seize the opportunity self-driving cars offer and further differentiate themselves from the competition. Back in 2016, Volvo, Ericsson, and Netflix announced plans for in-car entertainment for their driverless cars - technology which allowed users to stream video on the go, even without signal. Volvo’s Concept 26 model, unveiled at the LA Auto Show, featured a huge retractable screen built into the dashboard that swiveled into place.
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