Zoopla, the UK-based property portal run by ZPG Ltd, is pulling out of Facebook Marketplace and taking its listings with it. This comes only three monhs after the property portal put them on Facebook Marketplace.
ZPG focuses on providing users with access to information such as sold house prices, area trends & statistics and current value estimates for domestic properties in the UK. Its brands include the property website Zoopla, price comparison service uSwitch, finance comparison website Money.co.uk, PrimeLocation and Hometrack.
Officially the withdrawal takes place this coming weekend but many of the listings have already disappeared and the rest are likely to follow suit in the next 24 hours.
The Marketplace service allows consumers to search for properties via Facebook and has been successful as a property sales and rentals forum in the US.
In September ZPG announced that almost 300,000 listings from its Zoopla and PrimeLocation portals would go on to Facebook but a reliable source has told Letting Agent Today that the U-turn has been made in a bid to protect letting agents’ interests.
Read more here
Join us in Bangkok the 19th to the 22nd of March for the Property Portal Watch Conference.