The ride-hailing app for taxis, called caLLme, which recently launched at the Kuala Lumpur International Airport, is focused on helping taxi drivers become more competitive as the market for ride-hailing continues to grow and strengthen.
Created as a collaboration between the National Cooperative Movement (Angkasa) and Malaysian Taxi Drivers, Limousine and Car Rental Operators Association (Petekma), the platform already has over 1,600 drivers using the app at KLIA.
The app, said Petekma chairman Mohd Syahrir Abd Aziz, plans to expand to KLIA2 soon, before going on to major cities as well as Langkawi island.
Angkasa president Datuk Abdul Fattah Abdullah said “caLLme” was aimed to help taxi operators and cooperatives in Malaysia, and that the cooperative movement would also work to provide training for drivers to help them benefit from the new technology.
“Small and medium taxi operators and cooperatives need to join forces and apply modern technology to improve their services,” Abdul Fattah said.
He added that as consumers now required services at the touch of a fingertip, cooperatives had to adapt to this need to ensure the survival of their business,
Transport Minister Anthony Loke, who launched the app on Saturday (Dec 15) and also booked a ride with it, said it was more productive to focus and put time into improving the taxi industry’s competitiveness, rather than demonstrating.
“It’s not that you cannot demo, it is your right to voice your unhappiness with government policies,” Loke said, alluding to previous demonstrations by taxi drivers who wanted e-hailing apps in Malaysia abolished.
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