One of the United Arab Emirate's leading algorithm-powered recruitment platforms, Bloovo, has recently accepted Saudi company Mahara Human Resources Company as a strategic shareholder.
The partnership is expected to help accelerate Bloovo’s growth across the GCC region over the next two years, with a special focus on Saudi Arabia, after which the team will pursue international expansion.
Founded in 2016, the AI and machine learning-enabled Bloovo platform has amassed a database of over 5,000 employers from UAE, Saudi Arabia and Kuwait.
Yousef Alghafari, Maharah’s Chief Executive Officer, explained that the acquisition would enable the implementation of new initiatives that are aligned with Maharah’s strategy, such as developing a strong database of professionals and supporting Maharah’s recruitment process.
“Being one the largest human resources companies in the entire MENA region, this acquisition marks the beginning of a new era for Maharah in terms of penetrating the fast-paced HR Tech industry,” Alghafari added. “Online recruitment constitutes a natural extension to Maharah’s offering and strategic direction, which supports achieving different future initiatives that Maharah is pursuing, such as nationalization programs.”
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