Krungsri Auto, a top auto finance company through the Bank of Ayudhya, has recently declared that omni-channel consumer experience will be the next big fad within the car financing marketplace and they are pushing the industry to provide better experience to win over customers.
Although many consumers in the “Marketing 5.0” era lead an always-connected lifestyle, offline channels are still necessary, especially for |the auto buying journey, Pairote Cheunkrut, head of Krungsri Auto Group, told a press conference last week.
He shared some digital insights that says will help brands win the heart of car buyers and shape the auto finance industry in the 5.0 era.
Consumers may use online platforms to search for vehicle or loan information, reading reviews and comparing prices, Pairote began. But those consumers also visit dealerships for test drives and talk to financial advisors before submitting documents, he continued.
Thus, auto finance services must be available both online and offline, and all customer data must be synchronised across all channels, Pairote said.
“This will allow lenders to deliver a truly seamless customer experience.”
He said consumers in the age of Marketing 5.0 are more empowered than ever because they can access a plethora of information from anywhere at any time. And sometimes make purchase decisions even before seeing the physical products.
Thus, it is crucial that auto finance services are present in the online world, while lenders must be able to offer customers relevant advice that will empower them to make the right choices, he added.
To win over the hearts of consumers, auto finance providers need to foster meaningful relationships with the target audiences even before they consider buying a car. They must strengthen brand recognition to ensure it enjoys a top-of-mind position, he said.
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