Zoomcar, a large car renting platform, recently sent out an email that said the company will be stopping their PEDL services in India by December 21st. Based out of Bengaluru, the platform started their bike-sharing vertical, PEDL, in Bengaluru's HSR in November of 2017. This recent email said that during the first year of PEDL's launch the platform saw over three million bookings in India.
The e-mail said:
As you likely witnessed over the past year, Zoomcar continuously introduced new features and offerings to improve the overall PEDL experience. Whether through a more flexible end-trip mechanism or through a pioneering, industry-leading subscription model, the Zoomcar team always sought to push the boundaries on the cycle sharing experience.
Despite these improvements, one area where we still have work to do is on the quality of the cycle itself. While Zoomcar has iterated on several cycle designs with a variety of different cycle manufacturing partners, we are yet to arrive at an optimal solution that will help us to deliver a consistently excellent customer experience at a meaningful scale.
The email also stated that for those who recently signed up for a PEDL subscription, the Zoomcar team will connect later this week with a refund or a similar in-kind offer.
Greg is yet to comment on YourStory's query on this development. Earlier this year, Zoomcar raised $40 million in Series C funding led by Mahindra & Mahindra Ltd. Operational for five years, Zoomcar has a fleet of nearly 3,000 cars spread across 26 cities. When Zoomcar launched Pedl, the team was bullish about its growth.
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