If you’re looking for a workspace with Ping-Pong tables and kombucha on tap, Office Evolution isn’t the place for you. That’s the domain of big players in the space, like WeWork and Regus, which tout Silicon Valley–style perks that help bind together a community of workers.
But Office Evolution founder and CEO Mark Hemmeter saw a marketplace of entrepreneurs who weren’t served by that model: They’re mostly first-time entrepreneurs over the age of 35 who live in the suburbs, have managed small businesses such as accounting or legal firms, and are already plugged into a more traditional community.
Many of his franchisees go to the same churches, country clubs, and grocery stores as their customers, and don’t need whiz-bang spaces to commune. Office Evolution was founded in 2003 and started franchising in 2012, quickly opening more than 50 locations -- each of which has its finger on the pulse of what its particular community needs.
What are the benefits of franchising for a coworking company?
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