Zoopla's CEO has been quoted, stating that Zoopla is the "only credible alternative to Rightmove."
Charlie Bryant, managing director of ZPG’s property division, stressed: “There is absolutely a renewed focus on ensuring that our portal delivers the best solutions for both agents and those looking to rent, sell or buy their home.”
He said that following the £2bn purchase of ZPG by US equity firm Silver Lake, there is a mood of “enhanced energy and focus”.
He went on: “As a private company, we have the benefit of being able to invest and take a long-term view.
“We are using this opportunity to double down on focusing on agents’ requirements and investing heavily in areas such as product, the on-site experience, marketing and sales and account management.
“Our collective aim is to become the number one property destination in the UK and the preferred choice of both agents and consumers.
“This is clearly an exciting journey which has the full support of the Zoopla team.”
There have been significant changes at ZPG in recent weeks.
Founder Alex Chesterman stepped down as CEO at the end of September, while a number of senior personnel have left, and the property and comparison site divisions of the business now each have their own bosses.
However Bryant said that Chesterman – “a great visionary” – will continue to contribute knowledge and ideas both as an investor and a member of the board.
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