Silver Bullet, a digital solutions provider for the auto industry, is focused on market saturation around the world with their end-to-end car sales platform which gives dealers the option to contact customers at all hours.
Attracting interest from as far afield as Australia and New Zealand, the Glasgow-based tech start-up already claims to be boosting used car profit-per-unit at Peter Vardy by £300, with an average finance penetration of 80% via its fully integrated platform.
And with two more AM100 retail groups set top adopt Silver Bullet’s car search, part-exchange, finance, and purchasing process early in the New Year, managing director John Law believes the time is right for such a product to make inroads into the sector.
“Peter Vardy has invested in us but the group has seen the results in their sales and that’s why he is really starting to champion what we’re doing. It’s exactly what customers want and it really works on a business level too,” he said.
Silver Bullet’s software is helping automotive retail catch up fast with other industries that offer comprehensive personalised shopping experiences around the clock.
Development of the system started nine months ago and Law – previously Lookers digital director and driver of the Volkswagen Group UK Digital Strategy – visited Cox Automotive in Atlanta to gain initial insight into the customer journey, he said.
“Brett Pomerantz (Cox’s senior director, digital retailing product portfolio) gave us an insight, from their point of view, on what customers are expecting and then did some testing with customers to see that we were delivering was what they wanted,” he said.
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