Carwow, an independent vehicle buying website, now touts over 30 million views on Youtube for the month of November, taking over popular Youtube video channels like Top Gear.
The company said the figure was seven million more than the hit BBC show and also outstrips popular car channels like Motor Trend and Doug DeMuro.
Carwow said its YouTube channel, which features a mixture of content including car reviews and road tests, has enjoyed "incredible growth" under the guidance of editorial director and car guru Mat Watson.
"The variety and quality of our content plus our independent and impartial advice is what works so well with consumers," said Watson.
Phil Lloyd is carwow's newly appointed chief marketing officer, who previously worked at Paddy Power.
He added: "It's about giving consumers the best content for our platform.
"Our research shows that a significant number of the more than 14 million people who visit our website each month watch our videos, read the car reviews and value our impartial advice before going on to buy the right car for themselves."
More than £1 billion worth of cars have been sold on the carwow site since the company was formed in 2013 by its three founders. Each month the site attracts 2.4 million visitors.
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