Michael Bruce, the global chief executive of Purplebricks, has taken criticized property and mainstream media for focusing more on London in their coverage of house prices, than other parts of the world.
Bruce, who recently has become more outspoken in his comments on Twitter, has taken to the social media platform again to weigh in on recent house price measures which have consistently shown the north of England performing more strongly than London and the south.
“New Hometrack data shows healthy house price growth in many areas north of M25. General mood may be downbeat but market is lively and robust across the north especially in big cities. So cheer up!” he says in one tweet.
He quickly followed that up with another saying: “Similar signs in the latest Land Registry UK House Price Index too. North west saw the greatest monthly house price rise, up by 1.2% since September. As I’ve said before, too much property reporting is London-centric and misses the bigger picture.”
And in what may have been an irresistible opportunity to plug his service, he adds in a further tweet: “Pleased to say Purplebricks have thousands of great properties for sale in and around these areas - and we’re open for business 24/7 over Christmas.”
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