Finding the right car lately has been complex and problematic. From finding the right vehicle, getting the title, the license, and everything else needed all before you even start paying for it. Blinker recently conducted a survey to find ways to make the process much easier.
One of the biggest points the Blinker study revealed was that a majority want two things: secure digital transfers and prioritized in-app financing. With 56 percent of respondents wanting a way to pay for a vehicle over a mobile payments app—a process Blinker actually already offers—and 52 percent wanting their financing to be staged from the same app in which they shopped for a car, it should be a clear wake-up call to all car lots out there.
It wasn’t just greater convenience that drove customers’ buying decisions, though; customers also wanted a process that was safe and secure, a long-standing issue when it comes to anything mobile payments-related. What’s more, customers also wouldn’t have minded some help dealing with the parts the government forces on the process like titles and similar paperwork, help that Blinker can also offer with a partnership with DocuSign.
What’s noteworthy about this survey is that it seems to support everything that Blinker already offers. Customers want a safe, secure process, Blinker offers it. Customers want help with the title and paperwork, Blinker’s there too. Customers want to pay by mobile transaction, oh look, it’s Blinker again. It’s almost enough to make the truly suspicious-minded out there wonder if Blinker engineered this study because it fits so perfectly well.
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