US-based flexible co-working space aggregator, WeWork is continuing its expansion into Southeast Asia, recently launching its first hub in the Philippines. The hub, which is a two-level space in Uptown Bonifacio Tower Three can accommodate up to 800 people.
Founded in 2010 in New York City, WeWork has since grown to 287 physical locations in 74 cities in 23 countries across the globe. Although a global company, WeWork is known to adhere to a local playbook in entering new markets in order to create an experience that is distinct and personal to each new location.
The Philippines is WeWork’s third market in Southeast Asia, after Singapore, Thailand and Vietnam.
According to Turochas “T” Fuad, WeWork Southeast Asia’s managing director, the company places emphasis on thoroughly understanding the local culture before entering any market. “This gives us an additional edge by keeping our business attuned to the unique needs and opportunities of each market.”
Asked why the company chose the Bonifacio Global City as its flagship location in the Philippines, Fuad said that the area is perhaps the country’s most important business district at the moment. “A nexus of Philippine economic activity is found in BGC, [and] this best demonstrated by the transfer of the Philippine Stock Exchange [PSE] to BGC from its former headquarters in Ayala Avenue in 2017.
“BGC provides a strategic location for WeWork as it allows its members—local and multinational enterprises, tech start-ups, small to medium businesses, creators and freelancers—to tap into the locale’s dynamic and diverse business opportunities.”
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