Talent relationship marketing firm Phenom People has recently announced Personalization On-demand, a new suite of engagement features debuting in the industry for the first time that will allow potential hires to receive tailored job recommendations.
Legacy talent acquisition strategies on career sites falsely assume candidate preferences based solely on browsing history and employment background. Although this technique does increase engagement, it falls short in understanding the candidate’s true intent and interests. To know rather than predict job seekers’ experience and preferences, successful employers are deploying new modern techniques that involve candidates, enabling them to share what matters most in their next career opportunity.
For the first time, HR teams can integrate Personalization On-demand with their career site to ask the candidate questions in a non-invasive manner to personalize the job searching experience with real-time job recommendations.
“As humans and consumers, we set high expectations in our daily lives. As job seekers, we expect the same,” said Mahe Bayireddi, CEO and co-founder of Phenom People. “Employers have to quickly recognize what candidates want in order to take an active role in finding the right fit. Stop assuming you know what candidates want and simply ask them. What do they love to do? What are they really good at vs. what experience do they have? Are they open to relocating? By providing a personalized outlet for candidates to express their desires, employers can now present the most relevant and compelling job opportunities, enabling the personalized experience candidates are looking for.”
Read more here.
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