AutoWeb, Inc., a large and growing digital marketing platform that offer advertising solutions to car dealers and OEMs, recently appointed Mark Ugar as their new Vice President of Strategy and Development, a newly created position.
Ugar has over 20 years of business strategy and development experience in the digital media industry. Most recently, he served as the senior vice president of business development and strategic partnerships at Cerberus-backed YP Holdings (YellowPages.com), where he forged partnerships and renegotiated agreements with some of the largest technology companies in the world, including Yelp, Google, Facebook, Microsoft and AOL. Prior to YP, Ugar held leadership positions for several media and technology companies, including Hearst Corporation and Microsoft/MSN.
“Mark brings a wealth of experience in corporate development and strategic planning to AutoWeb,” said Jared Rowe, president & CEO of AutoWeb. “In this new role, Mark will oversee all of our strategic partnerships and manage corporate and business development initiatives across the organization. This role is imperative as our approach to partnerships needs to be retooled to ensure that we stay in front of the changing digital media and automotive retail landscape. Further, Mark’s strategic planning efforts will ensure that we are continuously adapting to meet the needs of consumers and effectively compete for our clients’ marketing budgets.”
Ugar commented on his appointment: “AutoWeb’s digital marketing platform has proven to be a highly-efficient advertising solution for OEMs and dealers across the country. I look forward to leading AutoWeb’s business development efforts and revitalizing its strategic partnerships, while implementing the necessary strategic planning functions to ensure our platform remains at the forefront of the automotive shopping experience.”
Ugar previously served on the board of directors for Quadrant One and is a Microsoft Corporation technical patent holder for “Normalized Rotation on a Website of Display Items from Multiple Sources.”
Edited by M. Hunt
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