GForces, a top digital marketing service company for UK-based auto retailers, recently launched a new brand identity and website which is apart of their recent strategy as they continually meet the demands from dealers for their platform and digital changes.
GForces is focused on helping dealers deliver the kind of exceptional end-to-end user experiences that connected consumers expect. Drawing on unrivalled industry intelligence – from billions of aggregated consumer interactions facilitated by existing GForces technologies – the company is developing new products and services that ensure automotive retailers are ready for the widely anticipated growth in e-commerce.
The refreshed branding and digital identity coincide with the launch of the new GForces NetDirector® Auto-e platform. This builds on tried-and-tested GForces digital technology and is supported by open collaboration with industry service partners. It provides businesses with the digital infrastructure to support the complete online buying journey across multiple channels.
Tim Smith, Group Strategy Director for GForces, said: “There’s been a lot of hype about online car buying and automotive e-commerce, but now we are at the tipping point and it’s becoming real. Growing numbers of consumers are ready to purchase a car online but most dealers are not yet equipped to deliver the blended, omnichannel retail experience. GForces has been building towards what we thought was the inevitable outcome for many years. Through our NetDirector® Transact software, we are delivering safe, secure and cost-effective online environments for dealers to sell cars online here and now. There are many claims in the market regarding automotive ecommerce, but I don’t see anyone else delivering the end-to-end solution, including finance approval all within a dealer’s native web environment.”
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