UK-based property portal, Zoopla has reported that the amount of valuation leads for its agents has upped a significant amount of 64% annually between fourth fiscal quarter of 2017 (Q4 2017) and fourth fiscal quarter of 2018 (Q4 2018). This increase is can be thanks to investment that shows off the best of Zoopla's brand to its consumers.
According to newly released figures, site visits in 2018 peaked at a new monthly high of 58.3 million, with visits averaging around 50 million a month, whilst downloads of the Zoopla app increased 11.3% annually to 11.2 million. This level of exposure to Zoopla is set to rise in 2019 as Zoopla is increasing its marketing spend by 23% in Q1, compared to a year ago. Zoopla has invested more than any other portal in advertising over the past five years (according to Nielsen’s AdDynamix).
Part of this spend is on Zoopla’s latest advertising campaign, featuring hermit crab companions Debs & Jess. The adverts, which feature in prime locations and during high profile programming such as Coronation Street and GoggleBox, will be seen by 90% of ABC1 Adults approximately 12 times.
A number of strategies have helped drive Zoopla’s significant increase in valuation leads and increased consumer traffic to the website:
Read more here
Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.