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Consumers looking for a private ride-sharing or ride-hailing service the marketplace currently offers Uber, Lyft, Gett, Grab, and many other companies all over the globe. As an alternative using public transit there is Google Maps, Citymapper, Moovit, Transit, and plenty more to help customers find the right kind of transportation for them.
On the surface, it would appear that there isn’t much room for another urban transport app — but Here Technologies, the company behind the popular location and navigation platform, disagrees.
Today, Here launched a new standalone mobile app called SoMo, derived from the term “social mobility,” to move the concept of transport apps up a notch — SoMo has been built from the bottom up as an all-encompassing social transport app for both urban and rural dwellers.
SoMo merges all modes of transport, including public, private, and personal, into a single platform, enabling anyone to see all their options from a single interface. But SoMo’s core selling point is its enablement of free rides by allowing people to create social circles around specific event categories, such as a one-off sporting occasion or concert, or recurring events such as a work commute or a child’s Saturday morning soccer practice.
“SoMo is the bridge to today’s sharing economy,” noted Liad Itzhak, head of Here Technologies’ mobility unit. “Consumers should have freedom of choice in how and with whom they travel. That’s why SoMo brings people together based on common social interests and mobility demand, whether they’re traveling to a holiday party, basketball practice, or a Beyoncé concert.”
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