CarGurus, an online car marketplace, is hoping to increase their site traffic as well as create larger brand awareness as they start a national TV advertising within the United Kingdom.
The advert will run through quarter one of 2019. It was inspired by research looking at which elements of the CarGurus platform were most valuable to consumers when looking to buy a used car from a reputable dealer.
The move was flagged up by founder Langley Steinert to Motor Trader in mid-2018 following the launch of CarGurus’ TV advertising programme in the US.
CarGurus has been upping its game in the UK with the acquisition of used car motoring website PistonHeads from Haymarket Media Group.
Steinert has acknowledged that one of the key differences between launching in the US and the UK was the dominance of Auto Trader. But he argues that the CarGurus transparency proposition is compelling and UK dealers like choice.
“We are the fastest growing automotive shopping site in the UK at the moment. Our dealer partners in the UK are excited about that. Auto Trader is a formidable competitor and they have done a great job in building a great brand but I think dealers are interested in finding a viable alternative,” he told Motor Trader in June.
Read more here
Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.