DealerScience will operate as a subsidiary of TrueCar, focused on product development, sales and customer training. Dealer customers of TrueCar and DealerScience can expect to see improvements that enable them to expedite vehicle desking, calculate accurate monthly payments and streamline the consumer experience from shopping to showroom.
"Consumers expect to be able to configure more elements of their car deal online and they want greater transparency and validation of the elements of their car deal," said Chip Perry, TrueCar's president and chief executive officer. "We believe that dealers that place DealerScience's state-of-the-art digital retailing tools on their own websites, in their showroom and within TrueCar's marketplace will be well positioned to generate strong growth and profitability."
"I am excited to see DealerScience join forces with TrueCar," said Andrew Gordon, DealerScience's founder. "Our two companies share a common passion for helping both consumers and dealers leverage technology through strong product innovation and customer service. Together, we are intent on ensuring that customers of both DealerScience and TrueCar continue to benefit from the expertise and pace of innovation that they have come to depend on and trust. We also expect to provide to both companies' dealers improved data products and services enabled by the combination of TrueCar and DealerScience."
DealerScience will maintain its team, led by Gordon, who will assume a new role as VP of Digital Retailing at TrueCar. DealerScience's headquarters will remain in Boston.
"Today, many dealers are embracing digital retailing and it is clearly a wave of the future," said Perry. "We believe that it is important as a third-party provider to enable dealers to participate in this trend in a way in which they maintain control of the timing and content of F & I offers and products provided to their customers through digital retailing tools."
Edited by M. Hunt
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