CarNext.com, a brand new used vehicle platform using LeasePlan, launched recently alongside new research which shows the people in the United Kingdom love their cars. In the research cars received 72% praise only just behind the significant others which ranked at 74% when it comes to everyday importance. Cars were ranked well above career, TVs, and jewelry.
Even with the importance placed on them, finding the right vehicle was still seem as problematic by those in the study. Around 10% said breaking up with someone was easier and around 37% of men who thought breaking up was actually harder, with around 46% of women saying the same. Around 20% of consumers even said that finding a new vehicle was just as hard as planning out a wedding, around 28% said just as hard as renovating a home was equally as hard.
The study also looked into how difficult actually purchasing the car was for most potential customers. The research shows that over 25% of consumers said it took them a longer time to find the car they needed than it did to find the engagement ring they wanted. An additional 34% said they spent more time deciding on their car than choosing a place to take their vacation. Even an 8% of those asked said it took them longer to purchase their home than it did to find and buy a car.
Most consumers in the UK encounter the same problems including attempting to negotiate over price, locating a reliable vehicle, and overall cost. This is in addition to how long the process can take, terms and vocabulary used within the industry, and associated admin were all listed as issues as well.
Lesley Slater, LeasePlan UK’s business development and operations director commented: “Driving is such a key part of modern life, so it’s no surprise that people value their cars highly. However, there’s still a challenge to overcome in that Brits find buying a car a testing experience. The way we buy cars is still very traditional and can often take days or weeks to complete, but our research is showing us that Brits are ready and waiting for this process to change. It is now becoming more common for people to buy big ticket items entirely online (14 per cent), or for them to do most of their research online before buying (24 per cent). It’s time for our industry to catch up.
Lesley Slater continues: “This is exactly what we are aiming to do by launching a digital marketplace for people to buy used cars in the way they are ready for. It’s time the industry embraced the digital opportunity and met consumer’s demands – there will be more choice, clearer information and quicker turnaround, so it’s a win-win for all.”
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