APPrise Mobile welcomes Amy Jenkins as new Director of Client Strategy

Creator of theEMPLOYEEapp, APPrise Mobile, has recently announced that Amy Jenkins will be joining the team as Director of Client Strategy following a decade as the Internal Communications Manage of Chipotle Mexican Grill. Her responsibilities will include overseeing the successful implementation of new options for mobile employee communication and engagement.

As Director of Client Strategy, Jenkins will work with companies to help them incorporate best practices as well as define appropriate strategies for user and group targeting, multiple administrators, content and app profiles which are used to target different brands within corporations or those located in different geographical locations. In partnership with Jeff Corbin, CEO, and founder of APPrise Mobile, she will spend time working with professionals in the communications and HR industries with regard to the opportunity that mobile offers them in their work when it comes to distributing information, communicating with and engaging their employees. This holds especially true for the more than 2.4 billion “deskless” and front-line workers who do not use computers as part of their day-to-day work – an audience Ms. Jenkins knows very well.

“During my time at Chipotle, I saw and was part of the tremendous change, but the one constant was our employees’ desire to have access to information and feel connected to what was happening within the organization,” Jenkins said. “With the proliferation of mobile technology over the past few years, we recognized the opportunity that it could offer not only to help us distribute targeted information to employees instantaneously but also to go beyond ‘need-to-know’ information and create engaging and accessible content that our employees truly desired. With that in mind, we vetted numerous solutions and selected theEMPLOYEEapp for several reasons: their experience in communications; the simplicity of their solution both for employees and administrators; and the fact that their technology offered the perfect mix of employee engagement features, content distribution, and organization.”

Read more here.

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