Contact At Once! recently announced they will be combining Kelley Blue Book's Trade-In Values with their CAO! Connect car messaging platform. This new combination will allow dealers to access accurate trade-in values into their messages with customers, so as to give them a better experience while moving toward a potential sales conversion. Kelley Blue Book's Trade-In Values are updated every week and reveals to customers what they should expect to receive from their car based on make, model, condition, mileage, and other options.
"Giving our customers every piece of information in a quick, efficient manner is the name of the game in today's highly competitive marketplace," says John Thompson, director of marketing for Montrose Auto Group. "Having Contact At Once! and Kelley Blue Book join forces is a huge win for the Montrose Auto Group, and we are looking forward to seeing how this technology benefits our customers."
"Every dealer knows that a trade valuation is one of the most compelling actions potential buyers can complete," says Denise Chudy, general manager, Contact At Once! "Giving dealers who use Kelley Blue Book and CAO! Connect instant access to trade-in values in the conversation flow can help convert more conversations to leads. It also gives consumers visibility to one of the key components of most buying journeys."
A recent study by automotive market research and advisory firm Root & Associates shows that consumers express frustrations with inconsistencies in pricing and information across platforms. They want to be able to find these details in a quick, user-friendly way—without the need for an in-person visit before they're ready. This integration can help.
Other CAO! Connect features include real-time translations for over a dozen languages, especially important for dealerships who have multilingual customer bases, and Hot Opportunity Transfers from CAO! Live Advisors who respond on the dealer's behalf and connect salespeople with consumers via messaging once they are ready to purchase.
"Kelley Blue Book Values are the result of massive amounts of data, including actual sales transactions, which are then adjusted for local market conditions and seasonal trends," said Damon Bennett, senior director of syndication for Kelley Blue Book. "Using the CAO! Connect messaging platform with integrated digital retailing tools like our trusted trade-in values can help consumers find information easier, make decisions faster, and build relationships with dealers during the digital phase of the shopping process."
SOURCE LivePerson, Inc.
Edited by M. Hunt
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