Most consumers are already aware of companies like Zipcar or Enterprise Car Share, however most don't know about the car-sharing service and platform Vulog. This new startup company just showed up at CES 2019 in Las Vegas.
Per Alex Thibault, Vulog’s general manager for North America, this group defines itself as a technology company, rather than a car-sharing company. Unlike other car-sharing programs, Vulog doesn’t advertise its name on vehicles using the platform. Instead, the company prefers to stay out of the spotlight.
It supplies a variety of entities with the technology and equipment they need to run a car-sharing service. The goal is to continue partnering with diverse clients, from non-profits to car dealers to automakers.
Some professionals in the auto industry might perceive car-sharing programs as a business threat. However, Thibault views the car-sharing niche as an extension of the auto industry. “It’s really not that people are going to stop owning vehicles, it’s that they’ll be smarter.” Just as ride-hailing services like Uber and Lyft have given consumers more transportation options, so will the car-sharing services that Vulog helps jumpstart.
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