Slowly we are drifting toward a single price marketplace mainly because consumers want more things automated.
Rick Ricart believes that, but the president of Ricart Automotive Group in Columbus, Ohio, also feels that if buyers want automated and fast transactions, then those buyers give up negotiation.
“That’s what the trade-off is,” said Ricart, whose grandfather started the company in 1953.
When they understand how dealers price their vehicles, customers feel comfortable committing, buying and “Docusigning” the initial paperwork, he added. “Then we as a dealer simply call them and congratulate them and ask them if they would rather us bring the vehicle to their home or place of business and deliver it there, or would they like to come to the dealership and celebrate taking delivery. It will be approximately 45 minutes. We get 100-percent response that they would like to come to the dealership, knowing it will only take 45 minutes,” Ricart said.
That 45-minute service is part of a new program called Express Checkout, which lets shoppers find the vehicle they want, plan payments, line up financing and buy the vehicle online.
Ricart Automotive served as a pilot business for AutoFi’s Express Checkout program, and Ricart helped further develop the product for AutoFi, which is an online auto financing platform.
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