Microsoft has recently announced the debut of a new ecommerce platform in India aimed at handloom weavers. Entitled re-weave.in, the platform is part of Microsoft's Philanthropies initiative, and will aid weavers in reaching a broader pool of potential customers.
ReWeave will showcase the signature work of weavers, which will include traditional designs and products created from natural dyes. Since the new e-market will directly connect the weavers to the buyers, it will boost their earning while continuing to refresh the traditional Indian art.
In India, textile is the second biggest employment generator following agriculture. Over 4 million weaver-families rely on textiles for employment, with Telangana and Andhra Pradesh being the dominant states in country. In fact, India has remained the only country around the globe that still has genius weavers creating abstract fashion handwriting.
The aim of Microsoft Philanthropies is to empower everyone with technology, and train them with digital skills which have become a key for the jobs today.
“With the introduction of our new e-commerce platform, digital empowerment centers and the new design curriculum, the weavers will be able to build on the rich handloom heritage of India and also reach out to a wider customer base,” said Anil Bhansali, Managing Director, Microsoft India (R&D).
“ReWeave ties very well into Microsoft’s mission to empower every person and every organization in the communities we work in by using Project Sangam - our Azure based technology solution and expertise to democratize opportunities and bridge the digital divide.”
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