The campaign will be led by media personality Barry Du Bois. The goal of the advertisements will be to spark curiosity with local Australians, having them question why real estate agents ask for commissions and what that model is doing for professionals and homebuyers, alike.
Encompassing television commercials, digital banners and radio spots, the nationwide campaign challenges Australians to consider how they can get the best return when selling their home.
Du Bois, a television property expert, has over thirty years’ experience buying, developing and selling property and is Purplebricks’ newly appointed brand ambassador. According to the brand, Du Bois has grown frustrated with the real estate industry’s commission-collecting model and is now on a mission to educate Australians so they don’t pay excessive fees when selling their homes.
“As a nation, we need to challenge the concept of a commission in real estate. The argument that agents can only do their job well if they are excessively remunerated just doesn’t stack up,” Du Bois said.
“The commission-collecting model hasn’t changed for thirty years at a time when technology has rapidly transformed the industry. Every month millions of Australians visit realestate.com.au and Domain so the days of relying on an agent’s black book of contacts are over.”
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