A startup company is aiming to "turn the traditional ride-sharing business model on its head," by focusing on specific features including safety and customer satisfaction in addition to how consumers feel when riding in the vehicle.
The company, Alto, enters the on-demand rideshare market with $14.5 million from two rounds of funding and has several investment partners, but the new company wants those who use traditional ridesharing services to notice how it is different from traditional ridesharing companies.
Alto employs its drivers and manages a dedicated fleet. The service is a members-only experience. Members control the in-car experience, from the music to climate.
In the areas of safety and hospitality, Alto’s employee drivers are rigorously vetted, trained and performance-managed. The company’s fleet features new, 5-star-crash-rated SUVs, which it cleans and maintains daily. With the touch of Alto’s app, the Alto car lights up for easy identification as a member approaches. To protect drivers, the app notifies the drivers when their passenger is in range, so the drivers can unlock their doors only for their customers.
“I’m really excited about the potential to disrupt the disruptors in mobility,” says Alto chief executive officer Will Coleman. Alto plans to expand to more cities in 2019 and reach the national level by 2020.
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