Infojobs appoints Gemma Escribano as new Marketing Director

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

InfoJobs, the leading employment platform in Spain, has welcomed Gemma Escribano as the new Marketing Director to face the new company challenges. To date, Gemma has held the position of Marketing Director of Wallapop since the launch of the application in 2013. Escribano led Wallapop's brand positioning strategy and the acquisition and retention of users by creating disruptive campaigns that marked an earlier and a later in the field of communication and marketing in Spain.

Among her new functions, Gemma will be responsible for marking the strategic vision of the department and for supervising the correct implementation of the B2B and B2C marketing and communication plans that are carried out to bring the brand closer to the different public sectors, always with the mission of helping companies that use InfoJobs to recruit the best talent and professionals to find the best job opportunities.

With this appointment, Gemma joins the management team of InfoJobs, which is led mostly by women. This committee has Dominique Cerri as General Manager since the end of 2015 and Caroline Ragot as Product Director since 2018, among other women who also hold important positions within the company. With the addition of Gemma, InfoJobs is once again betting on female talent for one of its most strategic areas.

"I am very happy to join the InfoJobs team and to be part of a leading company in its sector, means to take a big leap in my professional career. My goal is to ensure compliance with the objectives of the company and strengthen the positioning of the brand in the market, always keeping in mind the needs of professionals and companies that trust us, "says Gemma on this new stage that just ends to begin.

Gemma has a degree in Advertising and Public Relations from the Faculty of Communication and International Relations Blanquerna of the Ramon Llull University and has participated as a speaker in different events related to marketing. He also teaches at prestigious universities and business schools such as La Salle BCN or ISDI.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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