Guardian Jobs has rebranded and is ready to debut a new marketing campaign that focuses on the important values and mission of the company when it comes to supporting recruiters and talent alike.
The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is routed in deep specialism across multiple sectors, attracting established and growing job seekers who share in its progressive values and are engaged with the world around them. Guardian Jobs goes beyond simple job listings and uses a values-led approach to connect organisations with the right passionate and driven individuals who qualities, skills and ideals match.
The marketing message focuses on this importance of like-mindedness between employer and employee, and aims to give Guardian Jobs a personable approach, connecting people who believe in a world of work that can enrich lives.
The multi-media campaign will run across display, press, paid search, email, social and podcasts across the UK. The campaign creative, designed with in-house agency OLIVER, makes use of wordplay, adopts a light-hearted tone and features illustrations by long standing Guardian collaborator Matt Blease to cut through the competition in the job search market. The strapline ‘Find a job where you can be you’ appears on one ad, focusing on two thumb-prints high-fiving each other; another has a box of matches branded ‘Happy Matches’, encouraging people to ‘Spark something great’.
Read more here.
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