After testing out the ability to book online test drives through Amazon, Volvo UK is ready to start up their own end-to-end online vehicle sales platform.
The brand’s managing director in the UK, Jon Wakefield, announced the company’s plan to retail cars online from April during a briefing with members of the media.
Developed in partnership with Volvo finance provider Santander and other, as-yet-unnamed suppliers, the platform will offer customers the chance to access a vehicle from the Volvo range via contract hire or PCP agreements.
It is understood that the site will be populated with deals from with Volvo’s franchise retail network, with finance and part exchanges all agreed online and the finished cars delivered through local retailers.
A spokesman for Volvo Car UK told AM that many details of the new offering have yet to be announced, but said: “The idea is that it will be a fully end-to-end online sales system which will effectively give the customer the option, at any point in the transaction, to break-off and go into the retailer.
“You’ll be able to configure and order he car online, which makes it a comprehensive solution.”
Asked about the margin that Volvo retailers could expect as a result of sales generated entirely through the new platform, the spokesman added: “Every sale will still, ultimately, be completed through the retailer.”
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