Online travel booking agency, Expedia Group, has announced a new framework solution for difficulties that challenge Thai hoteliers.
The continued growth of tourism in recent years has driven the business of OTAs, with other key operators like Agoda.com, Booking.com and Hotels.com competing in OTA services.
Pimpawee Nopakitgumjorn, director of market management at Expedia, said the group has witnessed an increasing amount of interactions made by consumers and hoteliers on its platform.
In 2017 alone, Expedia facilitated more than 2.3 billion daily interactions on its global marketplace and made more than 22,300 platform enhancements for its hotel partners.
According to an Expedia report, about one-third of bookings at the site are via smartphone, while more than half of browsers at the website are on phones.
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