In a recent report from Kantar TNS and Google, online shopping could soon include adding your next vehicle into an online shopping cart. Consumers living in India can already conduct their search for a car online with around 90% of car buying being driven by digital research.
It’s not only about being online but also about being a country that’s so obsessed with YouTube that we use it like Google Search.
Since people are doing their due-diligence before buying a car, they are also more loyal consumers. According to the report, since consumers are more certain about their choice, instance of them switching between brands has declines by 4% over the last two years from 11% in 2016 to 7% in 2018.
Here’s why India is poised to be the next online market for cars
India’s already the 4th largest auto industry in the world, according to the India Brand Equity Foundation. Most of the demand for cars is coming from the rising middle class and the young population of India.
These are also the people who are a part of India’s massive growth in online users.
So brands are beginning to pivot their strategies to cater to prospective buyers. Automobile manufacturers are increasing their online presence in order to be a part of the consumers online journey.
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