Home Group to expand into Madrid and Malaga with new franchises

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Local real estate companies look for business outside their comfort zone in the midst of the real estate cycle. Home Group, a company dedicated to the real estate sector in a comprehensive manner with several lines of business, has just closed an agreement to open its first franchise in Barcelona, ​​which will soon be followed by the opening of new agencies in more corners of the country. As Eric Tarrés, founder of Home Group, explains, the company and last the commissioning of two offices in Madrid and Malaga to develop their business there.

The first franchise to open its door will be located in the upper area of ​​Barcelona, ​​at number 90 of Paseo Sant Gervasi. This site, which until now operated under the label of Century21, will be the first of the network that wants to create Home Group. Currently, Home Group has its head office at number 21 Fontanella Street, in the heart of Barcelona, ​​and three more locations located in the neighborhood of Gràcia, Eixample and Sagrada Familia.

Home Group, which launched ten years ago in the real estate crisis, will use its new offices in Madrid and Malaga to expand its business in central and southern Spain. The one in Madrid, which will open in June, already has two franchises open to negotiation, while the one in Malaga, which will open next March, is finally opening three more franchises.

"We are a company that advocates ecological responsibility and technology, so the offer we offer to our franchisees is in tune with the new business models that are now being a success," explains Tarrés. Thus, when the company signs a franchise, it offers constant monitoring. "We want the business to be good for both parties, so it is our interest and that of the franchisee that everything goes well," he adds.

Among the services that Home Group, which has a staff of more than 50 people, will offer its new partners is training. The company has reached an agreement with AGM, the company of real estate 'coach' Ángel Gil, to help the franchises improve their productivity. Among the courses that will be taught, 27 in total, will address issues such as the management of "no", how to make good presentations, as well as visits to banks and notaries to understand well the entire value chain of real estate.

In addition, Home Group will submit audits to all establishments that operate under its name to "accompany and prepare the franchisee" for all situations. The group will also have a controller, who will submit the company's partners to monthly and annual objectives to improve their productivity, and provide the franchisees with a marketing plan.

Several lines of business hang from the Home Group holding, including the Home Group brand, dedicated to the sale of flats and N + Lloguers and Renova't, specialized in leasing and renovation, respectively.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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