Apple's autonomous vehicle program is certainly one of the most well kept secrets within the industry. Where their rival companies are open about their efforts, Apple continues to stay quiet even as they test their cars on California roads. Recently, the company did have a chance to reveal a little bit of information about their self-driving project when they release a voluntary safety report to the federal government. However, Apple didn't reveal too much in their report and is keeping as much as they can a secret.
Apple’s report is almost comically short: seven pages, compared to an average length of 39 pages from the other companies who have submitted reports. In it, Apple describes its interest in self-driving systems in broad, world-saving terms, but it’s noticeably mum on practically every key detail surrounding the project. There’s nothing on future deployments or commercial applications for the technology. There aren’t any photos or renderings to pad the length of the report, like other companies have done.
Of course, this isn’t Apple’s fault, really. Rather, it’s on the US National Highway Traffic Safety Administration (NHTSA) for making these disclosures completely voluntary. The Obama administration was the first to request voluntary safety reports from companies that are testing self-driving cars; the Trump administration relaxed the rules even further, arguing anything that could remotely be construed as mandatory could stifle innovation. As a result, the reports have become reflections of how much (or, in Apple’s case, how little) the individual companies feel like broadcasting their self-driving message.
Read more here
Join us in Bangkok the 19th to the 21st of March for the Property Portal Watch Conference.