CarLotz is now pushing towards expanding more and more. The company's most recent new location in San Antonio, Texas is just another piece of their growing company which also includes new locations in Illinois and Florida. The used car consignment company currently has eight locations for retail and three others for reconditioning in North Carolina and Virginia as well as the two new sites in Illinois and Florida.
Now, it’s starting its first major advertising launch in multiple U.S. markets. The campaign will launch in April with media buys in Chicago, Tampa and San Antonio.
For that launch, CarLotz is partnering with Richmond-based advertising agency Familiar Creatures, which has been working on the Devils Backbone Brewery’s 2019 advertising campaign. Familiar Creatures co-founder/creative director Dustin Artz said in a news release that his company looks forward to working with CarLotz, which he described as “a disruptive startup who just happens to be based right here in Richmond.”
CarLotz director of branding Elizabeth Maksim was also enthusiastic, describing Familiar Creatures in a news release as “small and nimble like CarLotz.”
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