CarDekho.com, one of Inida's top car websites for buying and selling vehicles, has joined up with the ad agency that's part of the Publicis Groupe, Leo Burnett India.
The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focuses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live soon.
Cardekho.com, founded in 2008 by brother duo – Amit and Anurag Jain, is the go-to platform for buyers, sellers and dealers of the four-wheeler industry, it provides 360-degree auto solutions including insurance and finance approvals, which helps consumers through their car buying or selling journey.
In India, car buying is an emotional decision which is driven by the personal need of the buyer. Simultaneously, the car buying journey involves going through a number of varied opinions and reviews from family, friends which often leads to the buyer losing focus from his/her personal need.
CarDekho needed to remind people that while other’s opinions are important and gratifying, the car buying experience needs to focus on the ‘personal need’ hence the positioning - “Suno Sabki phir Chalao Apni.”
The five films focus on a life stage that leads to car buying – marriage, career success, etc.
Read more here
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