Thanks to a new partnership and technology sharing deal, Canadian car retailers who advertise their inventory on TRADER's online car marketplace will now have access to a vehicle image library that includes professional photos for the majority of major OEM new cars.
The agreement between TRADER Corp. and Car Media 2.0 will provide TRADER customers access to the Car Media 2.0 New Car Image Library and video features. TRADER Corp. is a digital marketing partner for Canadian automotive retailers and manufacturers.
Auto retailers advertising on the autoTRADER.ca marketplace will have access to new vehicle images, captured uniquely, seasonally adjusted and with backgrounds replaced.
The vehicles are categorized by year, make, model, trim and color.
TRADER will also replace its legacy video offering with complete video offerings for automotive OEMs and retailers across Canada. Car Vids 2.0, an advanced video platform developed by Car Media 2.0, will power the new product. It will feature customized and automated video content.
“It’s no secret that well-merchandised inventory, with quality photos, drive more vehicle listing views and more consumer interest on both the autoTRADER.ca marketplace and our dealer partners’ websites,” TRADER chief product officer Jill Hadfield said in a news release. “In fact, one of our early adopters using the New Car Image Library saw a 94-percent increase in visits to their vehicle listings on autoTRADER.ca.”
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